Senior Buyer, Digital Investment & Activation (Digital Media)

Location: Toronto, Ontario; hybrid work

Salary: CAD 55,000–80,000 per year

Company

hirify.global provides digital investment, activation, planning, and campaign management services for clients.

What you will do

• Manage the execution and optimization of paid search campaigns, including oversight of junior resources.
• Supervise social, display, online video, and programmatic campaign execution.
• Monitor campaign performance, analyze data, and recommend actions to improve media spend and effectiveness.
• Develop digital investment plans, media budgets, channel strategies, and resource allocations aligned with client objectives.
• Present campaign strategies, performance results, and recommendations to clients, senior management, and internal stakeholders.
• Co-train and co-manage Buyers, Assistants, and Analysts while contributing to development plans and ongoing feedback.

Requirements

• 2–4 years of digital media experience with strategic and executional involvement in SEM.
• Experience planning and running social media campaigns across platforms such as Facebook, Twitter, and Snapchat.
• Experience with display and online video campaigns, or strong knowledge of these formats.
• Experience with or strong understanding of programmatic capabilities and targeting.
• Ability to manage and develop a team of 2 or more people at multiple levels.
• Strong communication, presentation, analytical, organizational, and multitasking skills.

Nice to have

• Google, Facebook, or Twitter certifications.

Culture & Benefits

• Hybrid work arrangement.
• Opportunities to contribute to team training and professional development.
• Collaboration with clients, internal teams, Ad Operations, and external stakeholders.
• AI-powered tools may be used during the recruitment process.
• Reasonable interview and hiring accommodations are available for applicants with disabilities.