Director, Paid Media (Fintech)

Location: On-site in Vancouver, British Columbia, Canada

Total compensation: CA$200,000–CA$240,000, including variable bonus and equity; actual base salary, bonus, and options grant vary by qualifications and experience.

Company

A profitable, well-capitalized fintech company operating an institutional-grade platform for secondary transactions in venture-backed and pre-IPO companies.

What you will do

• Own paid media strategy and budget across Google, LinkedIn, and programmatic channels.
• Maintain and expand marketing attribution to provide channel-level ROI visibility.
• Run continuous testing across creative, audiences, and bidding to improve acquisition efficiency.
• Partner with Sales and Private Capital Solutions to reach new investor and issuer segments.
• Manage advertising platforms directly while scaling execution through AI, agencies, and team members.
• Report campaign performance, CAC, and pipeline contribution to executive leadership.

Requirements

• 7+ years of experience in paid media or performance marketing, with hands-on experience managing advertising platforms.
• Deep expertise in Google Ads, including campaign architecture, automated bidding, and audience signals.
• Experience managing at least $1 million in annual digital ad spend across platforms such as Google Ads, Meta, and LinkedIn, primarily in search.
• Strong understanding of attribution, incrementality testing, and media mix modeling.
• Advanced analytical skills with the ability to independently retrieve data and proactively communicate findings.
• Regular use of AI in marketing workflows.

Nice to have

• Experience in fintech, financial services, or another regulated industry.
• Experience marketing to institutional or high-net-worth audiences.
• Knowledge of BI tools such as Omni, Looker, or PostHog.

Culture & Benefits

• Employee stock option plan.
• 100% employer-paid health and dental premiums plus a Health/Personal Spending Account for Canadian employees.
• Vancouver office with a dedicated desk, snacks and drinks, onsite gym, and rooftop amenities.
• CA$20-per-day commuter benefit for each day worked at the downtown headquarters.
• Social events, catered lunches, team workouts, retreats, and team-building activities.
• Growth opportunities into team leadership and management, within an entrepreneurial and dynamic environment.

Hiring process

• Applications may be screened and evaluated with automated tools, including AI, alongside human decision-making.
• Immigration, sponsorship, and relocation support may be available for exceptional candidates.