Performance Marketing Specialist (Paid Search)

Location: Remote within Canada, with flexible hours

Company

hirify.global is a sustainable, subscription-based produce service that makes groceries more affordable, supports local farmers, reduces food waste, and serves customers across Canada and beyond.

What you will do

• Own paid search strategy, CPA, blended CAC, and new subscriber volume across Canada, the US, and Australia.
• Manage Google Ads across Search, Shopping, Performance Max, Demand Gen, and YouTube, including budgets, bidding, search-term mining, negative keywords, and RSA testing.
• Build paid search for B2B corporate, workplace, and wholesale accounts, measuring cost per qualified lead.
• Develop Microsoft Advertising and Reddit Ads as independent acquisition channels and evaluate emerging search surfaces such as AI answer engines and shopping agents.
• Reconcile platform conversions with GA4 and Triple Whale, report cost per new customer, and provide data-backed recommendations.
• Write and test ad copy, improve paid landing pages with the web/CRO team, and drive AI and automation across the paid search stack.

Requirements

• 2–4 years of paid search or PPC experience with direct ownership of a budget and CPA target.
• Strong Google Ads expertise, including match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
• Experience managing more than one market or region; US launch experience is preferred.
• Strong short-form copywriting and stakeholder communication skills.
• Reliable end-to-end ownership of commitments and early risk escalation.

Nice to have

• Direct-to-consumer or e-commerce experience.
• B2B or lead-generation paid search experience.

Culture & Benefits

• Fully remote work within Canada with flexible hours.
• Free grocery plan.
• Bi-annual performance bonus tied to company and individual targets.
• Health plan available after three months.
• RRSP matching available after 12 months.
• 20 days of paid time off and opportunities for growth.