Senior Director Marketing, Instruments (AI)

TL;DR

Senior Director Marketing, Instruments (AI): Owning the Spitfire Audio brand and go-to-market strategy, driving revenue growth through brand building and performance marketing. Focus on defining brand vision, leading integrated campaigns, optimizing acquisition/retention, and translating AI innovation into value propositions.

Location: Remote (UK)

Company

hirify.global is a creative platform for music producers, offering an industry-leading catalog of sounds, samples, DAWs, and an expanding AI stack to accelerate creative success.

What you will do

• Define Spitfire Audio's brand vision, positioning, and customer narrative within the hirify.global brand architecture.
• Lead integrated go-to-market campaigns across content, social, CRM, partnerships, PR, and site merchandising.
• Drive acquisition, activation, conversion, and retention journeys across the funnel.
• Translate product and AI innovation into compelling, creator-centric value propositions.
• Manage and develop the Spitfire Audio GTM organization, including creative, product marketing, and CRM teams.
• Act as a senior strategic marketing leader across Spitfire Audio and hirify.global Instruments, guiding GTM trade-offs.

Requirements

• 12+ years of experience in senior marketing leadership (brand, growth, product marketing, or integrated GTM), ideally in creative software, music tech, SaaS, or digital products.
• Demonstrated success leading GTM strategies that drive adoption, engagement, and revenue growth.
• Proven experience managing and developing high-performing multi-layered teams.
• Strong brand leadership experience, ideally with premium, creator-led brands.
• Deep understanding of creator workflows (composers, producers), with virtual instruments familiarity preferred.
• Highly data-driven and metrics-literate, with strong strategic judgment and prioritization skills.

Culture & Benefits

• Remote-first culture with colleagues across the US and UK.
• Regular communication including Town Halls, departmental all-hands, and get-togethers.
• Private healthcare including 24/7 digital GP access and mental health support.
• Generous time off: 20 days annual leave, UK bank holidays, 5 additional discretionary days, and a company-wide winter break.
• Workplace pension scheme and various employee benefits/retail discounts.
• Annual learning & development stipend.