Account Director (AV)

TL;DR

Account Director (AV): Responsible for the entire planning process within AV, making data-driven recommendations to clients founded in insight and evidence. Focus on leveraging industry media planning tools, understanding various AV channels, and fostering strong client and media owner relationships.

Location: London, United Kingdom. This is a UK based role and requires individuals to have the right to work in this location. The company has a hybrid approach, with teams in the office around four days a week.

Company

hirify.global is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth for brands.

What you will do

• Be responsible for the entire planning process within AV for client accounts like Paddy Power & Betfair.
• Regularly make recommendations to clients founded in insight and evidence, with audit guarantees in mind.
• Plan all facets of AV, utilizing knowledge across channels such as Online Video, Addressable TV, OOH TV, Cinema, and Radio.
• Proactively forge relationships with media owners.
• Tell compelling implementation stories that interweave roles, flighting, weights, and formats of different media.

Requirements

• Multi-media understanding and 360 AV knowledge across all channels.
• Deep knowledge of industry media planning tools (e.g., Techedge, BARB, TGI, Touchpoints).
• Commercial awareness and strong consultative selling abilities.
• Ability to extract and filter relevant insights/research to support planning decisions.
• Strong personal relationships, communication, and excellent presentation skills.
• Good leadership skills and talent management.
• Must have the right to work in the UK.

Culture & Benefits

• Opportunity to tap into the global hirify.global & WPP networks for career growth and learning.
• Access to a variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• A hybrid work approach, with teams in the office around four days a week.