Marketing Director

TL;DR

Marketing Director: Own and deliver end-to-end B2B marketing strategy to drive demand, pipeline, and revenue, with an accent on demand generation, funnel metrics, and conversion optimization. Focus on defining market positioning, shaping a scalable marketing engine, and influencing senior leadership decisions.

Location: Hybrid (London, UK), 3 days office-based with UK travel

Salary: £100,000–£120,000 base + bonus

Company

A fast-growing, insight-led B2B organization with an established reputation for authority, quality, and commercial impact.

What you will do

• Own and deliver a growth-aligned marketing strategy across priority segments.
• Build and scale a high-quality B2B demand generation engine.
• Lead full-funnel performance, reporting, and optimisation from awareness to sales handover.
• Define market positioning, messaging, and external narrative across all channels.
• Lead, develop, and set performance standards for the marketing function.

Requirements

• Proven senior B2B marketing leadership with clear pipeline and MQL impact.
• Deep experience in demand generation, funnel metrics, and conversion optimisation.
• Confidence partnering with Sales and Product on ICPs, propositions, and launches.
• Proven experience in subscription-based Marketing, with strong knowledge of recurring revenue models.
• Strong commercial mindset, prioritising spend based on ROI and outcomes.
• Ability to operate strategically while remaining hands-on and delivery-focused.

Culture & Benefits

• Direct access to the CEO with genuine influence on growth strategy.
• Clear mandate to turn thought leadership into revenue impact.
• Opportunity to shape a scalable marketing engine in a high-growth business.
• Hybrid working with flexibility.
• A culture that values clarity, accountability, and inclusive leadership.