Principal Conversion Consultant (CRO)

TL;DR

Principal Conversion Consultant (CRO): Defining and leading optimisation programmes for clients' websites and apps with an accent on commercial optimisation, research, and testing programme building. Focus on implementing and analyzing AB/MV testing and personalization, and collaborating with UX and development teams.

Location: Hybrid (Manchester, UK). Must be based in the UK and have the right to work there.

Company

Code is a leading WPP Media brand that creates digital experiences by blending creativity, technology, and insight to build products people love and businesses grow.

What you will do

• Define and lead optimisation programmes for client websites and apps.
• Identify opportunities for commercial optimisation and build test and insight plans.
• Implement, manage, and analyze AB and MV tests and personalization programmes.
• Collaborate with project managers, designers, UX consultants, and developers to define hypotheses and ensure smooth test production.
• Innovate and develop Code’s conversion rate optimisation services and processes.
• Mentor and line manage junior team members, supporting their craft improvement.

Requirements

• Leading experience in CRO service, working closely with clients and directing teams.
• Proficiency in customer experience analytics tools (e.g., Clarity, Hotjar).
• Proficiency in planning and implementing personalisation, AB, and MV testing.
• Proficiency in common AB/MVT software (e.g., Convert, Adobe Target, Optimizely).
• Proficiency in defining objectives and KPIs on digital projects.
• Proficiency in Google Analytics/other analytics tools.
• Good understanding of UX research and its application.
• Must be based in the UK and have the right to work in this location.

Culture & Benefits

• Hybrid work approach, with teams in the office around four days a week.
• Access to global WPP Media & WPP networks for growth and learning.
• Employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Employee mental health awareness days.