Principal Conversion Consultant (CRO)

TL;DR

Lead Conversion Consultant (Marketing): Leading optimisation programmes to improve clients' websites and apps by analysing business models, conducting research, and managing AB/MV testing and personalisation. With an accent on client collaboration, mentoring junior team members, and supporting new business pitches. Focus on designing and analysing testing programmes, driving commercial optimisation, and leading a team.

Location: Must have the right to work in the United Kingdom, hybrid work with office presence around four days a week in Manchester.

Company

hirify.global is part of WPP Media, a global media collective focused on creativity, technology, and insight to build digital experiences and help businesses grow.

What you will do

• Lead and run conversion rate optimisation (CRO) programmes for clients, including AB/MV testing and personalisation.
• Collaborate with UX consultants, designers, developers, and content writers to define and prioritise test hypotheses.
• Mentor and line manage junior team members to improve their skills.
• Support new business development and pitching activities.
• Innovate and develop CRO services and processes within the agency.

Requirements

• Right to work in the United Kingdom.
• Experience leading CRO services and working closely with clients.
• Proficiency in customer experience analytics tools (e.g., Clarity, Hotjar) and AB/MVT software (e.g., Convert, Adobe Target, Optimizely).
• Strong understanding of marketing channels, traffic sources, and Google Analytics.
• Good knowledge of UX research and ability to use it effectively.
• Ability to define objectives and KPIs for digital projects.

Nice to have

• Understanding of persuasion, usability, and information architecture.
• Experience with qualitative and quantitative user research techniques.
• Basic knowledge of JavaScript, HTML, and CSS.

Culture & Benefits

• Hybrid work model with office presence around four days a week.
• Competitive medical, vision, dental insurance, and group retirement plans.
• Significant paid time off and mental health awareness days.
• Access to global WPP networks for professional growth and learning.
• Inclusive culture fostering creativity, collaboration, and respect.