Lead Product Marketing Manager (Fintech)

TL;DR

Lead Product Marketing Manager (Fintech): Sets the direction for one or more of Zopa's key product domains, shaping propositions, narratives, and go-to-market strategies that drive meaningful customer and commercial impact, with an accent on product positioning, strategic influence, and end-to-end campaign leadership. Focus on owning product marketing strategy across a complex product portfolio, embedding with product and design teams, and raising the bar for product marketing practices.

Location: Hybrid, requiring 2-3 days a week in the London office. Option to work from abroad for up to 120 days a year, subject to having the right to work in the country of choice.

Company

hirify.global started in 2005 as the first peer-to-peer lending company and launched hirify.global in 2020, aiming to redefine finance with a people-centric approach.

What you will do

• Own the end-to-end product marketing strategy for a complex product domain or portfolio.
• Define clear positioning, propositions, and messaging frameworks across products.
• Act as the senior product marketing voice in product strategy discussions.
• Embed with Product Directors and Design Leads to ensure marketable products by design.
• Lead high-stakes or high-complexity launches end-to-end, setting the go-to-market approach.
• Act as a role model and multiplier for the wider PMM team, sharing best practices.

Requirements

• Deep experience in product marketing within a product-led, customer-centric business (B2C, fintech or adjacent).
• Owned product marketing for complex products or portfolios, not just single launches.
• Strong skills in strategy, positioning, and clear, compelling copy and narrative.
• Comfortable influencing senior product and marketing leaders.
• Naturally thinks end-to-end, from early product shaping through GTM and post-launch optimization.
• Ability to work 2-3 days a week in the London office.

Culture & Benefits

• Flexible ways of working, valuing face-to-face collaboration and a good work-life balance.
• Named in the top three UK’s Most Loved Workplaces.
• Option of working from abroad for up to 120 days a year.
• Diverse and inclusive workplace with nearly 50 nationalities.