Growth Marketing Manager (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Building and optimizing in-app and email growth campaigns for a workplace loans product with an accent on data-driven experimentation, customer segmentation, and balancing growth with long-term engagement. Focus on designing dynamic customer profiles, analyzing performance with SQL and BI tools, and improving campaign effectiveness in a fast-paced scale-up environment.

Location: Hybrid, three days a week in the London office, UK

Salary: £50,000–£70,000 + Equity & Benefits

Company

hirify.global is a VC-backed fintech company providing fair financial tools through an award-winning smartphone app, dedicated to improving financial wellbeing for everyday workers across Europe and the USA.

What you will do

• Build, run, and optimise in-app and email growth campaigns that drive credit applications.
• Design and manage customer segmentation to deliver the right message to the right user at the right time.
• Use SQL and BI tools to analyse performance, build dashboards, and self-serve insights.
• Continuously test, iterate, and improve campaign effectiveness and customer experience.
• Balance growth performance with long-term engagement and risk.
• Collaborate closely with Credit, Product, and Growth stakeholders.

Requirements

• 2-4 years in growth / performance marketing roles and / or credit marketing roles.
• Analytical / quantitative background (e.g. STEM degree).
• Evidence of delivering ongoing and sustained improvement in organic and paid marketing channels through multi-variant testing, audience segmentation and creative iteration.
• Familiarity with tools and strategies for driving customer acquisition & retention.
• Strong skills in data analysis to measure campaign effectiveness, optimise strategies, and understand customer behaviours.
• Previous experience in B2C digital businesses and/or fast-paced scale-up environments.
• SQL experience essential.

Nice to have

• Fintech experience.

Culture & Benefits

• 25 Days Annual Leave in addition to public holidays, with up to 5 day rollover and flexible time off allowances.
• 24 weeks' paid Maternity Leave and 4 weeks paid Paternity Leave for eligible employees.
• Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments.
• Sabbatical scheme and paid leave to volunteer.
• Private Healthcare including comprehensive mental and physical healthcare.
• Salary sacrifice to pension, as well as bonus exchange to Pension for tax and NI savings.
• Season Ticket Loan and access to Salary Sacrifice Schemes via ThanksBen for various benefits.
• Access to hirify.global product.