Principal Product Marketing Manager (Channels & Alliances)

TL;DR

Principal Product Marketing Manager (Channels & Alliances): Developing and executing channel marketing strategies to drive pipeline, revenue, and product adoption through key ecosystem partners like AWS, SIs, and resellers with an accent on positioning, messaging, and scalable channel programs. Focus on building durable partner-led Go-To-Market motions from scratch and influencing cross-functional teams for strategic channel partnerships.

Location: At hirify.global, we embrace a hybrid work model. Employees are expected to come into the office 3-days a week in the San Francisco Bay Area, Boston, Austin, New York, Tokyo, Bangalore, Hyderabad, London.

Salary: $200,000–$220,000

Company

hirify.global is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500, simplifying each step of the API lifecycle and streamlining collaboration.

What you will do

• Develop and execute channel marketing strategies that drive measurable pipeline, revenue, and product adoption through AWS, SIs, and strategic partners.
• Create positioning, messaging, and value propositions tailored to channel partners and their customers.
• Build scalable enablement programs and materials to empower partner sales teams to effectively position and sell hirify.global.
• Design and implement co-marketing programs with key partners, including campaigns, webinars, and events.
• Lead cross-functional alignment across Channels, Product, and Sales to shape partner GTM motions, integration priorities, and co-selling strategy.
• Define success metrics and report on pipeline, revenue influence, and adoption driven by channel programs, using insights to continuously optimize performance.

Requirements

• 8+ years of product marketing experience, with significant focus on channel or partner marketing in B2B software.
• Proven track record of building successful channel GTM programs from scratch.
• Hands-on experience working with AWS and/or global system integrators, resellers, including co-sell motions, partner programs, and joint GTM execution.
• Strong business acumen with the ability to understand and articulate technical concepts to various audiences.
• Excellent project management skills with experience coordinating cross-functional initiatives.
• Demonstrated success in building sales and partner enablement content that drives results.

Culture & Benefits

• Comprehensive benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend.
• Wellness programs to support physical and mental health.
• Frequent team-building events to keep employees connected.
• Donation-matching program to support causes employees care about.
• Inclusive culture where everyone can be the best version of themselves.