Social Media & Audience Growth Lead (Marketing)

TL;DR

Social Media & Audience Growth Lead (Marketing): Defining and leading the organic social media strategy for FT Specialist Europe brands with an accent on building high-quality audiences and supporting subscription growth. Focus on strengthening brand authority, driving acquisition of new B2B audiences, and translating complex ideas into compelling social-first thought leadership.

Location: London, UK. This role operates on a 50% hybrid working model (averaging two to three days onsite).

Company

The hirify.global is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

What you will do

• Own and evolve the organic social media strategy aligned to brand positioning, audience priorities and subscription objectives.
• Drive acquisition of new, high-value B2B audiences through social platforms, prioritising relevance and intent.
• Partner with editorial, content, video, and audio teams to develop social-first thought leadership content.
• Lead strategy across priority platforms including LinkedIn, YouTube, Reddit and emerging B2B-relevant channels.
• Track and analyse performance using metrics relevant to a subscription business, such as engagement quality, referral traffic and sign-ups.
• Collaborate with marketing, video, editorial, product, and commercial teams to support launches and strategic initiatives.

Requirements

• Significant experience leading organic social media strategy in a B2B, subscription or content-led business.
• Deep understanding of how professional audiences use social platforms for discovery, insight and decision-making.
• Proven ability to grow relevant, highly engaged audiences rather than focusing solely on scale.
• Strong analytical mindset, with experience linking social performance to wider business goals.
• Excellent stakeholder management, collaboration and influencing skills.
• Strong time management and organisational skills.

Nice to have

• Experience in publishing, financial services, professional services or SaaS.
• Familiarity with subscription funnels, audience lifecycle models and retention thinking.
• Experience working closely with senior subject-matter experts or editorial teams.

Culture & Benefits

• Embraces a 50% hybrid working model, fostering trust and remote adaptability while encouraging in-person camaraderie.
• Open to accommodating specific flexible working pattern requests for all roles where feasible.
• Offers generous annual leave, medical cover, and inclusive parental leave packages.
• Provides subsidised gym memberships and opportunities to give back to the community.
• Committed to diversity, equity, and inclusion, and is a disability confident employer.