Head of Marketing (Fintech)

TL;DR

Head of Marketing (Fintech): Driving growth across payment and core teams by shaping brand strategy, leading go-to-market initiatives, and managing marketing budgets. Focus on optimizing customer acquisition costs through multi-channel product marketing strategies, including offline channels, and building high-performing marketing teams.

Location: Remote, but candidates must be based in the UK, Spain, USA, Canada, Kenya, Ghana, Senegal, Côte d'Ivoire, or Burkina Faso. Regular travel to operational markets (e.g., Senegal or Côte d'Ivoire) at least once per quarter is expected.

Salary: $142,200–$213,400 USD, plus a generous equity package.

Company

hirify.global is building radically affordable financial services to make Africa the first cashless continent.

What you will do

• Build and mentor a high-performing marketing team.
• Develop and execute multi-channel product marketing strategies, focusing on high-impact offline channels and social media.
• Monitor metrics and optimize marketing performance and messaging.
• Establish and manage marketing budgets, optimizing customer acquisition costs.
• Oversee brand efforts to ensure consistent and impactful communications.
• Identify and close deals with marketing-specific partners.

Requirements

• Fluency in English and French required.
• At least 10 years of experience in marketing at an FMCG, tech start-up, or telco company.
• Experience developing or executing B2C marketing strategies in Africa.
• Willingness to travel frequently to operating markets.
• Compelling storytelling skills.

Nice to have

• Experience running a successful functional marketing team.
• Led impactful brand strategy for a globally recognized or fast-growing startup.
• Strong communicator with an analytical approach to marketing.
• Experience managing large cross-cultural teams.
• Extensive network in media and advertising.

Culture & Benefits

• Yearly $1,200 stipend for coworking meetups.
• Subsidized health insurance and retirement contributions.
• 6 months of fully paid parental leave and subsidized fertility assistance.
• Flexible vacation (21-30 days per year).
• $10,000 annual charitable donation matching.
• Deeply passionate about the mission of affordable financial services in Africa.
• Fosters employee autonomy.

Hiring process

• Fill out the form, upload an English resume, and a cover letter describing interest.
• Applications are reviewed frequently.