Paid Search Manager (iGaming)

TL;DR

Paid Search Manager (iGaming): Owning and executing the global Paid Search channel strategy across Sports Betting and Casino with an accent on driving profitable customer acquisition and player value. Focus on hands-on execution across Google Search, App Campaigns, Performance Max, and YouTube in highly regulated multi-market environments.

Location: Hybrid, UK - London

Company

hirify.global is a global sports entertainment company transforming how fans access sport and revolutionising the industry.

What you will do

• Own the global Paid Search channel P&L across Sportsbook and Casino in all regulated hirify.global Bet markets.
• Define and execute Paid Search strategy across Google Search, UAC, Performance Max, and YouTube.
• Deliver profitable customer acquisition, optimising against CPA, FTDs, LTV, GGR, ROAS, and payback.
• Execute all hands-on tasks including account structure, keywords, bidding, creatives, audiences, and landing pages.
• Build market-specific strategies aligned to local regulation, brand positioning, and competitive dynamics.
• Partner with Country, Product, and UX teams to optimise registration, KYC, deposit, and conversion funnels.

Requirements

• Deep, hands-on expertise managing Google Ads in high-scale, performance-driven environments.
• Strong experience in iGaming, betting, fintech, or similarly regulated performance industries.
• Proven ability to drive FTDs, deposits, and profitable player growth through Paid Search.
• Experience managing multi-market, multi-language accounts within strict regulatory frameworks.
• Advanced understanding of bidding strategies, attribution models, and conversion optimisation.
• Strong analytical capability using GA4, BigQuery, Looker, or similar analytics platforms.
• English: B2 required

Culture & Benefits

• Access to hirify.global.
• 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family friendly community including enhanced parental leave.
• Electric vehicle benefit option.
• Free access to workplace mental health platform app (Unmind).
• Learning and development resources, opportunity for flexible working, and access to internal speaker series and events.