Account Director - Search

TL;DR

Account Director - Search (Paid Search): Develop and execute innovative data-driven paid search strategies for automotive clients with an accent on advanced bidding, audience targeting, and platform optimization. Focus on leading large-scale campaigns, driving ROAS/ROI, and integrating AI-driven automation for competitive advantage.

Location: London, United Kingdom. Hybrid approach with teams in the office around four days a week. Must have the right to work in the UK.

Company

hirify.global is WPP's AI-driven media operating unit, delivering creative personalisation at scale through media, data, and partnerships connected via WPP Open.

What you will do

• Develop and champion innovative paid search strategies aligning with client goals, including campaign structure, budgeting, targeting, bidding, ad copy, and landing page optimization.
• Lead and mentor a team of paid search specialists, overseeing performance management, resource allocation, and collaboration with offshore teams.
• Serve as primary client contact, leading presentations, strategy reviews, and cross-team collaborations for integrated media solutions.
• Direct execution and optimization of campaigns across Google Ads, Microsoft Advertising, and Amazon Ads to meet KPIs and ROAS/ROI targets.
• Oversee performance analysis, testing methodologies, audience segmentation, and attribution for continuous improvement.
• Maintain expertise in platforms, analytics, privacy regulations, and foster relationships with platform representatives.

Requirements

• Extensive experience in paid search (PPC/SEM) with leadership in media agency or client-side.
• Proven track record delivering large-scale strategies exceeding ROAS/ROI targets.
• Experience leading and mentoring paid search teams.
• Expert proficiency in Google Ads, Microsoft Advertising, Search Ads 360, and web analytics like Google Analytics.
• Strong analytical, problem-solving, communication, and presentation skills.
• Ability to manage multiple projects in fast-paced environment; passion for paid search innovation.

Nice to have

• Experience working with automotive clients.

Culture & Benefits

• Hybrid work with four days in office to foster creativity, collaboration, and connection.
• Comprehensive benefits including competitive medical, dental, vision insurance, group retirement plans, and significant paid time off.
• Employee resource groups, in-office events, mental health awareness days, and preferential partner discounts.
• Access to global WPP networks for professional growth, learning, and connections.
• Inclusive culture emphasizing trust, respect, and opportunities for progress.