Senior Performance Marketing Manager (EdTech)

TL;DR

Senior Performance Marketing Manager (B2B/EdTech): Orchestrating the end-to-end B2B media engine to drive demand generation and account-based capture with an accent on LinkedIn ABM and Google Ads. Focus on scaling high-intent performance tactics, designing measurement frameworks for pipeline velocity, and optimizing full-funnel media execution.

Location: Hybrid (London, UK or Madrid, Spain)

Company

hirify.global is a leading EdTech company and part of the Chegg family, providing AI-powered language learning to over 120 million users worldwide.

What you will do

• Own and lead the B2B performance marketing strategy and the end-to-end media engine.
• Execute full-funnel media campaigns using LinkedIn ABM, Google Ads, and mid-funnel consideration channels.
• Develop measurement frameworks to track account engagement, lead quality, and revenue impact in partnership with Sales and Marketing Ops.
• Design and run controlled experiments to optimize channel performance and derive actionable learnings.
• Collaborate with Creative and Copy teams to produce effective assets for diverse audiences and funnel stages.
• Build scalable processes for campaign execution, reporting, and optimization.

Requirements

• Strong hands-on experience in paid media from either a B2B or B2C background.
• Proficiency across channels including Google Ads, LinkedIn, Meta, YouTube, and display.
• Deep understanding of audience strategy, message testing, and funnel performance.
• Analytical, data-driven approach to connecting marketing activity to commercial outcomes like pipeline and revenue.
• Ability to collaborate across Demand Gen, Marketing Ops, Sales, and Product Marketing teams.
• Location: Must be based in or able to work from London or Madrid (Hybrid)

Nice to have

• Experience with B2B, ABM, HubSpot, or pipeline reporting.

Culture & Benefits

• Hybrid working model with flexible hours.
• Private health insurance scheme.
• Dedicated training budget for professional growth and career progression.
• Office perks including free breakfast, snacks, and two free lunches per week.
• Enhanced maternity and paternity leave depending on location.
• Regular social activities, team lunches, and company-wide events.

Hiring process

• CV application review.
• Introductory chat with the team.
• Interview with the hiring manager.
• Live case study interview to showcase skills.