CRO/Growth Lead (Wellness)

TL;DR

CRO/Growth Lead (Wellness): Optimizing web-based onboarding funnels from post-click to payment, with an accent on A/B testing copy, messaging, and value propositions. Focus on developing and validating hypotheses from funnel analytics, personalizing user journeys, and leading a team of Product Growth Managers.

Location: Remote (Europe), with company hubs in Cyprus, Ukraine, Poland, Spain and the UK.

Company

hirify.global is a global product company creating innovative wellness solutions and apps like Muscle Booster, Yoga-Go, and WalkFit, aiming to help 25.5 million users build healthy habits.

What you will do

• Own and optimize the web-based onboarding funnel from post-click to payment screen.
• Lead the creation and A/B testing of copy, messaging, images and value propositions.
• Develop and validate hypotheses grounded in funnel analytics, user behavior, and friction points.
• Design and execute no-code experiments across different user segments.
• Personalize user journeys based on segmentation insights and behavioral data.
• Mentor and lead a team of 5 Product Growth Managers.

Requirements

• 5+ years of experience in growth, product marketing, or conversion-focused roles, ideally in mobile-first or subscription-based environments.
• Proven success driving measurable improvements in onboarding and conversion rates.
• Strong understanding of user psychology and motivation.
• Experience with no-code A/B testing tools and an iterative, data-driven approach.
• Ability to distill insights from behavioral and funnel data to guide strategy and execution.
• English: B2 required.

Nice to have

• Experience leading and developing teams.

Culture & Benefits

• Join a culture that champions both personal and professional growth.
• Every team member is empowered to inspire and make an impact.
• Focus on achieving meaningful outcomes and making a difference.
• Be part of a movement that’s creating a healthier, happier world.

Hiring process

• Recruiter Call
• Meet a team member
• Skills Assessment
• Leadership Interviews