Account Based Marketing (Abm) Manager (Fintech)

TL;DR

Account Based Marketing (ABM) Manager (Fintech): Building and executing hirify.global’s ABM motion from the ground up, focusing on driving net-new, sales-assisted pipeline through scalable, one-to-many ABM programs. Focus on building targeted account programs, running experiments, and translating insights into repeatable growth.

Company

hirify.global is a digital banking platform that gives self-made business owners the tools and know-how to be great with money.

What you will do

• Own the execution of hirify.global’s one-to-many ABM programs to drive net-new pipeline for the sales-assisted funnel.
• Build, segment, and activate targeted account lists by firmographic criteria.
• Craft and execute ABM campaigns across paid media, email, web, and direct mail.
• Operationalize ABM outbound workflows to enable automated or semi-automated SDR motions.
• Design and run fast, lightweight ABM experiments focused on verticalization and personalization.
• Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution.

Requirements

• You have 3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles.
• You have experience working closely with Sales and SDR teams and a strong focus on lead and demo quality.
• You’re highly organized and comfortable managing multiple campaigns and experiments simultaneously.
• You enjoy building in ambiguity and are energized by testing, learning, and iterating quickly.
• You’re a clear communicator and strong cross-functional partner.

Nice to have

• You’ve supported or helped build ABM or outbound marketing motions from scratch.
• You have experience marketing to SMBs or working in fintech or financial services.
• You’ve worked in a fast-growing company where processes and programs were still being defined.

Culture & Benefits

• You push relentlessly for reinvention and crave autonomy.
• You own your work and treat comfort as a red flag.
• You care about impact, not noise, and are energized by complexity and ambiguity.
• You seek out feedback and are here for more than a job.

Hiring process

• Stage 1: A 45-minute Google Meet video call with the Hiring Manager.
• Stage 2: A 45-minute in-person interview with a member of our leadership team.
• Stage 3: A take-home case study, followed by a 60-minute Google Meet video call with members of our marketing and sales teams.