Senior Integrated Marketing Strategist (B2B Marketing)

TL;DR

Senior Integrated Marketing Strategist (B2B Marketing): Designing and optimizing high-impact demand generation campaigns for a risk intelligence business with an accent on translating technical insight into compelling, audience-first narratives. Focus on end-to-end campaign ownership, stakeholder management, and performance analysis to drive engagement, pipeline, and new business growth.

Location: Hybrid in London or Bath, United Kingdom (three days per week in office)

Salary: $56,000–$70,000

Company

hirify.global is a leading strategic data, analytics, and technology partner to the global insurance industry, providing AI-powered risk modeling and advanced solutions.

What you will do

• Lead end-to-end design, delivery, and optimization of B2B demand generation campaigns for the hirify.global Maplecroft Business Unit.
• Develop always-on content marketing strategies and tailored campaign narratives for defined personas and segments.
• Coordinate, edit, and refine high-quality content including thought leadership assets, landing pages, and sales enablement copy.
• Execute integrated, multi-channel campaigns across email, paid/organic LinkedIn, display, and web using marketing automation and CRM platforms.
• Define and track campaign KPIs (engagement, lead generation, pipeline contribution, ROI), analyzing performance to continuously improve results.
• Confidently manage multiple stakeholders (PR, Research, Consulting, Growth, Product, Sales) and projects simultaneously.

Requirements

• 7+ years’ experience in B2B marketing, with a strong focus on content marketing and integrated demand generation campaigns.
• Proven ability to lead campaigns from strategy through execution in complex, data- or insight-led businesses.
• Exceptional writing and editing skills, with a clear ability to craft persuasive, commercially focused messaging.
• Hands-on experience across core digital channels (email, social, paid media, web) and working knowledge of marketing automation and CRM systems.
• Bachelor’s degree in Marketing, Communications or a related discipline.
• Experience working in a hybrid (three days per week in office) environment.

Nice to have

• Background in SaaS, data, technology, risk, or financial services environments.
• Comfortable using AI tools to support research, ideation and drafting.
• Working knowledge of Marketo, Pardot, HighSpot, Salesforce, 6sense, or Demandbase.
• Understanding of SEO and GEO fundamentals and content optimisation.

Culture & Benefits

• Competitive compensation package aligned with market benchmarks and individual experience.
• Benefits portfolio varies by location, including medical coverage, life insurance, and pension plans.
• Certified by Great Place to Work, fostering an inclusive, people-first culture.
• Commitment to professional development and tuition benefits.
• Supportive, flexible workplace culture focused on well-being and career growth.