Principal Brand Marketing Manager (SaaS)

TL;DR

Principal Brand Marketing Manager (SaaS): Leading the development and execution of high-impact brand campaigns to drive brand awareness and consideration, with an accent on media strategy across channels like CTV, OOH, audio, publishers, display, and paid social. Focus on partnering with cross-functional teams and external agencies to bring creative campaigns to life and optimize performance through data analysis.

Location: Must be in the office at least three days per week.

Salary: $175,500 - $220,375 (San Francisco Bay Area)

Company

hirify.global is the AI Customer Service company on a mission to help businesses provide incredible customer experiences.

What you will do

• Lead the execution of brand marketing campaigns to drive brand awareness and consideration.
• Lead hirify.global’s brand media program to drive awareness and consideration across the full funnel.
• Develop media plan recommendations for brand campaigns and oversee the execution of media buying.
• Work with internal creative teams and agencies to drive creative development and ensure the brand comes to life.
• Collaborate with brand strategy, product marketing, performance marketing and content marketing teams to drive key campaigns and ensure cohesive brand messaging and alignment of initiatives
• Synthesize data and analytics to measure campaign effectiveness, gain insights and optimize campaigns for better performance

Requirements

• 8+ years of experience in brand marketing, ideally half of which has been in a B2B SaaS environment.
• Demonstrated expertise managing and executing strategic & tactical, large-scale advertising campaigns across brand media channels (i.e. OTT/CTV, streaming audio, OOH, publishers and paid social).
• Experience in guiding multi-disciplinary and cross-functional marketing teams for campaign execution.
• Strong analytical skills: advanced proficiency with spreadsheets and experience using analytics or BI tools (Looker, Tableau, etc.).
• A balance of strategic thinking and tactical execution.
• Clear and succinct written communication and comfort in presenting to executive audiences and cross-functional partners.

Culture & Benefits

• Competitive salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• Regular compensation reviews - great work is rewarded!
• Flexible paid time off policy
• Paid Parental Leave Program
• 401k plan & match