Associate Digital Marketing Manager (Saas)

TL;DR

Associate Digital Marketing Manager (SaaS): Developing and executing multi-channel digital campaigns to drive engagement, lead generation, and revenue growth with an accent on B2B SaaS marketing across channels and account-based marketing strategies. Focus on leveraging AI tools to accelerate campaign planning and execution, optimizing ad spend and nurture prospects throughout their buyer journey.

Location: Hybrid at our Boston, MA, office.

Salary: $75,000 - $95,000 USD

Company

hirify.global is the leading provider of eCommerce software solutions, empowering retail and B2B enterprises with advanced technology to digitize and expand product assortment.

What you will do

• Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms.
• Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team.
• Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates.
• Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend.
• Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities.
• Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution.

Requirements

• Bachelor's Degree in marketing, communications, or related field.
• 3+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment.
• Proven success in marketing programs and project management.
• Ability to work in a fast-paced environment with multiple stakeholders.
• Working knowledge of marketing automation, CRM, and advertising platforms.
• Ability to travel when necessary; Periodic international travel required (Paris).

Nice to have

• Hubspot, Salesforce, & 6Sense experience a plus.
• Canva, video editing tool, or other creative experience a plus.
• Experience with marketing reporting.
• Proven history of using AI to optimize and launch campaigns.

Culture & Benefits

• Wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.
• Culture of continuous learning.