Customer Marketing Manager (SaaS)

TL;DR

Customer Marketing Manager (SaaS): Driving expansion revenue across the existing customer base through targeted upsell and cross-sell programs with an accent on lifecycle expansion campaigns and customer communications. Focus on operational execution, marketing automation, and AI-driven tools to scale campaign velocity and personalization.

Location: Remote

Salary: $96,000 - $144,600 a year

Company

hirify.global is a SaaS company disrupting the restaurant industry by providing a cloud-based platform for accounting and back-office operations.

What you will do

• Lead the design and execution of expansion marketing programs that generate pipeline and revenue.
• Partner with Customer Success and Sales to identify and target expansion opportunities.
• Own the end-to-end webinar program as a revenue conversion channel, including topic strategy, promotion, and execution.
• Design and manage multi-channel expansion campaigns across email, webinars, and in-app channels.
• Create expansion enablement assets and campaign kits for Customer Success and Sales.
• Measure and report on campaign performance across expansion pipeline and revenue impact.

Requirements

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, or digital marketing in a B2B or SaaS environment.
• Experience partnering with Customer Success and Sales to execute expansion plays and revenue programs.
• Experience building and operating customer advocacy, review, or customer proof programs.
• Strong proficiency with marketing automation and CRM platforms, with working experience applying AI-enabled tools.
• Strong writing and content creation skills for revenue-oriented customer communications.
• Strong project management, prioritization, and execution discipline.

Culture & Benefits

• Competitive compensation package.
• Comprehensive medical benefits; R365 pays 100% of the premium for medical, dental, and vision insurance for employees.
• 401k + matching and team member stock options.
• Flexible PTO + Company holidays.
• Wellness initiatives and philanthropy events.