TL;DR
Senior Specialist - Marketing (Digital Marketing): Driving revenue growth through strategic digital campaign management, focusing on PPC and SEO optimization, lead generation, and full-funnel analytics. Focus on building and managing B2B campaigns on platforms like Google Ads and LinkedIn, optimizing for pipeline contribution, and integrating AI-driven SEO strategies to enhance website content and technical performance.
Location: Hybrid
Company
hirify.global is a global data and analytics business for the renewables, energy, and natural resources industries, providing reliable and actionable insight to lead the transition to a sustainable future.
What you will do
- Build and manage B2B-focused campaigns on platforms like Google Ads, X ads, and LinkedIn ads.
- Develop paid media strategies for enterprise targets based on predictive and intent-based behaviour.
- Optimize campaigns for pipeline contribution and manage retargeting campaigns.
- Collaborate with content creation and web development teams to align AI-driven SEO strategies.
- Perform technical SEO audits using AI tools and implement site architecture improvements.
- Report on full-funnel metrics and monitor project status and budgets.
Requirements
- Proven PPC B2B digital marketing experience with a focus on paid media.
- Proficiency in digital marketing tools and paid media platforms (e.g., Salesforce, Google Analytics, LinkedIn Ads).
- Experience in planning and executing integrated digital paid media campaigns.
- Proven AEO, GEO or SEO experience or playbook understanding.
- Strong project management skills and attention to detail.
- English: B2 required
Nice to have
- Knowledge of the energy & commodity markets.
Culture & Benefits
- Inclusive, Trusting, Customer committed, Future Focused, and Curious company values.
- Opportunity to drive global PPC activity and shape AI SEO plans for 2026.
- Work with a team of over 2,400 experts across 30 global locations.
- Mentoring opportunities for team members.
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