Partner Marketing Manager

TL;DR

Partner Marketing Manager: Shaping and scaling partner marketing efforts, leading partner-led campaigns and events that drive awareness, pipeline, and partner-influenced revenue with an accent on developing tailored go-to-market programs with cloud and channel partners. Focus on optimizing marketing programs with strategic partners like AWS and ensuring direct impact on pipeline and revenue.

Location: Remote (Canada)

Salary: $127,300–$159,460 CAD

Company

hirify.global is building software to securely interconnect people and devices, aiming for an easy, sensible, and safe internet.

What you will do

• Develop and execute partner marketing strategies aligned with pipeline and revenue goals.
• Lead the planning and execution of partner-led campaigns, with a strong focus on AWS, including 1:few and 1:many ABM programs.
• Plan and execute high-impact partner events, including webinars, executive dinners, and joint sponsorships.
• Build strong working relationships with partner managers, channel sales, and regional marketing teams.
• Track and report on partner marketing performance, focusing on engagement and pipeline impact.
• Manage MDF planning, allocation, and ROI tracking in partnership with regional and partner stakeholders.

Requirements

• 5+ years of Partner Marketing experience in B2B SaaS.
• Experience leading co-marketing campaigns and events with cloud, channel, or MSP partners (AWS experience strongly preferred).
• Proven success building differentiated partner programs.
• Experience with partner enablement, co-marketing, lifecycle programs, partner portals, and ecosystem development.
• Strong knowledge of partner sales motions, pipeline tracking, MDF budget management, and attribution models.
• Hands-on experience with Crossbeam, Salesforce, RollWorks, LinkedIn Ads, and campaign reporting tools.
• Willingness to travel to support partner and field events.

Nice to have

• Experience marketing to technical or developer audiences in B2B SaaS or cloud environments.
• Familiarity with cloud ecosystems, or security and identity markets.
• Strong technical aptitude and interest in learning complex products.

Culture & Benefits

• An inclusive, flexible environment with a remote-first work culture.
• Competitive total compensation package, including base salary, equity, and variable commission.
• Comprehensive group benefits with no waiting period (health, vision, dental, etc.).
• Opportunities to connect with other team members in person via annual company retreats and team off-sites.
• $1500 USD annually for personal and professional development.
• Flexible paid time off program for work-life integration.
• Build-your-own home office setup with a company-owned laptop, monthly internet reimbursement, and $1000 USD allowance.
• Generous parental leave program with top-ups for up to 26 weeks.