Marketing Analyst – Client Loyalty and Retention (Fintech)

TL;DR

Marketing Analyst – Client Loyalty and Retention (Fintech): Developing and implementing client engagement frameworks to drive retention and growth for a global client base with an accent on multi-channel communications, strategic agenda development, and performance reporting. Focus on managing webinars and events, segmenting client data, and leading co-marketing initiatives to strengthen partnerships.

Location: Hybrid in Toronto, Canada (at least 3 days a week in-office)

Salary: $68,000–$93,000 annual base pay, plus annual bonus/commission and equity.

Company

hirify.global is a leading global technology company providing trading, clearing, exchange technology, regulatory services, and listing solutions worldwide.

What you will do

• Develop and implement comprehensive client engagement frameworks using newsletters, webinars, events, and multi-channel communications.
• Plan and manage webinars and events from concept to completion, including strategic agenda development, audience targeting, and live execution.
• Manage and segment client data to support targeted engagement initiatives and retention programs.
• Report on campaign performance and its influence on the sales pipeline.
• Lead co-marketing initiatives with clients to strengthen partnerships and expand brand presence.
• Partner with sales, product, and marketing teams across time zones to align engagement strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• 2-3 years of experience managing webinars, events, and multi-channel marketing communications.
• Strong ability to develop strategic engagement frameworks and create compelling content.
• Strong organizational and time-management skills, with the ability to manage multiple initiatives.
• Clear communicator with experience in collaborative, matrixed environments and working across time zones.
• Proficiency in marketing tools and platforms such as Salesforce, Marketo, Knak, and Zoom Webinar.

Nice to have

• Experience in financial services, fintech, or technology sectors.
• Familiarity with client segmentation, pipeline reporting, and marketing analytics.

Culture & Benefits

• Competitive rewards package including base salary, annual bonus/commission, and equity.
• Comprehensive benefits and opportunity for growth.
• Equal opportunity employer, positively encouraging applications from suitably qualified candidates.
• Provides reasonable accommodation for individuals with disabilities to participate in the job application or interview process.