Senior Strategist (Marketing)

TL;DR

Senior Strategist (Marketing): Developing integrated communications strategies for major omni-channel campaigns and digital experiences with an accent on translating big-picture brand vision into integrated 360-degree plans. Focus on identifying emerging insights using AI tools and driving proactive thinking to identify opportunities.

Location: Team to work from an office a minimum of 3 days a week.

Salary: $80,000 - $100,000 CAD

Company

hirify.global is a company known for lifestyle-driven creative and genuine freedom to innovate.

What you will do

• Develop integrated communications strategies for major campaigns.
• Lead audience insights work, identifying emerging insights and validating strategic direction using AI tools.
• Plan complete campaign strategies across creative, media, CRM, and web.
• Review campaign analytics and performance data to make data-informed optimization recommendations.
• Orchestrate cross-functional collaboration, connecting all teams and touchpoints.
• Drive proactive thinking, identifying opportunities, proposing fresh approaches, and executing with autonomy.

Requirements

• 5–8 years in communications planning, integrated campaign strategy, or related experience (agency or brand).
• Proven expertise in messaging frameworks, channel strategy, and multi-touchpoint campaign planning.
• Strong media collaboration experience and ability to align strategy with channel performance and audience insights.
• Solid analytics literacy.
• Self-starting mentality with comfort operating in ambiguous, fast-paced environments.
• Excellent cross-functional collaboration skills and ability to communicate complex strategy to creative, technical, and business audiences.

Nice to have

• Experience on Integrated Agency Teams (IAT) or similar cross-functional structures.
• Daily hands-on experience with AI tools.
• Brand strategy or messaging development experience.
• Experience marketing luxury/lifestyle brands.
• Background with automotive.

Culture & Benefits

• Global maternity and parental leave.
• Competitive benefits packages.
• Vacation, compassionate leave, and sick days.
• Access to online services for families and new parents.
• Summer Fridays (off at 3:00 PM local time every Friday).
• Diversity and Inclusion Board with 12 affinity groups.