Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Evolving the hirify.global website end-to-end through AI-powered innovation, experimentation, and compelling storytelling, as a critical lever in product-led growth. Focus on identifying high-leverage opportunities, building creative solutions, and expanding into other high-priority growth initiatives leveraging technical savvy and AI fluency.

Location: Hybrid in New York City, in-office 3-4 days per week with required attendance on Tuesdays and Thursdays. This role is eligible for candidates based in New York, California, and Washington.

Salary: $145,000–$165,000 USD + target equity + benefits.

Company

hirify.global is building an ecosystem enabling entrepreneurs to succeed, empowering small business owners with business management tools, combining fintech, SMB software, and consumer aspects.

What you will do

• Evolve the vision for the hirify.global website and create a high-impact quarterly roadmap across paid and non-paid landing pages, CRO experiments, SEO, and analytics enhancements.
• Determine how AI should merge with the website strategy, evaluating and implementing AI-powered personalization, chatbots, content generation, and testing tools.
• Bring the hirify.global story to life through the website in a way that resonates deeply with beauty and wellness businesses.
• Design and execute rigorous A/B tests and iterative experiments to optimize critical conversion metrics across the funnel.
• Monitor and report on website performance, tracking key metrics including website conversion rate, trial starts, and traffic.
• Project manage execution of all key website priorities, leading a cross-functional team including designers, developers, and an analytics lead.

Requirements

• 5+ years of experience driving growth for fast-growing software and internet businesses, with demonstrated ability to identify and execute high-impact initiatives.
• Proven track record of moving key business metrics through creative problem-solving, experimentation, and data-driven decision-making.
• Expert knowledge of AI tools and technologies for growth and marketing, with hands-on experience implementing AI-powered solutions.
• Deep understanding of growth fundamentals including conversion optimization, funnel analysis, experimentation design, and analytics.
• Exceptional product marketing instincts to craft compelling narratives that resonate with target audiences.
• Strong analytical and problem-solving skills for building models, designing experiments, and turning insights into action.

Nice to have

• Experience managing websites and conversion rate optimization (CRO) programs for PLG companies.
• Proficiency with website analytics tools (Google Analytics, Mixpanel, Amplitude) and modern CMS platforms like Webflow.
• Technical skills in HTML/CSS or experience with front-end development.

Culture & Benefits

• Flexible PTO.
• Competitive health & dental insurance options, with premiums partially covered.
• Fertility and adoption benefits via Carrot and Kindbody.
• Generous, fully-paid parental leave policy.
• 401k benefit; employees are eligible to contribute starting day 1 of employment.
• Professional Development: yearly stipend for approved learning and educational-related expenses.
• Pre-tax commuter benefits, Dependent Care FSA, and home office support.
• Team bonding opportunities including an annual company retreat and virtual events throughout the year.