Digital Programs Manager (SaaS)

TL;DR

Digital Programs Manager (SaaS): Building and scaling top-of-funnel awareness and customer advocacy engines through high-impact content and pipeline-generating programs with an accent on creating and amplifying user-generated content (UGC). Focus on turning customer outcomes into compelling content and delivering programs that drive thought leadership, community, and measurable business impact.

Location: Remote in Ontario, British Columbia or Alberta, Canada

Salary: $99,760 - $124,700 CAD

Company

hirify.global is shaping the future of communications, delivering innovative solutions to hundreds of thousands of businesses and empowering millions of developers worldwide to craft personalized customer experiences.

What you will do

• Own flagship digital programs like hirify.global Talks, including editorial calendar planning, speaker recruitment, production management, and post-event engagement.
• Develop a user-generated content (UGC) engine from the ground up, designing prompts, campaigns, and moderation processes.
• Create multi-channel promotion plans across email, web, social media, and in-product channels, partnering with PMM, Marketing Operations, and MSA.
• Build playbooks, templates, and quality standards for repeatable content production.
• Manage project plans, timelines, budgets, agencies, and vendor contracts.
• Define and measure program KPIs, presenting insights and recommendations to leadership.

Requirements

• 3+ years in digital program management across webinars/events, podcasts, content marketing, or customer advocacy for B2B SaaS; developer audience experience is a plus.
• Strong campaign ops skills with tools such as: Marketo, Salesforce; webinar platforms (Bigmarker); podcast tools (Riverside).
• Proven track record of designing and optimizing demand programs that drive measurable results and pipeline.
• Data-driven mindset with experience setting up UTMs, dashboards, BI tools (e.g., Looker and Tableau) and experimentation frameworks.
• Curiosity and enthusiasm for applying AI to marketing workflows and customer experience.
• Exceptional communication skills, both verbal and written, with the ability to drive alignment and set expectations.

Nice to have

• Able to brief and manage agencies or freelancers.
• Familiarity with demand programs and/or UGC/community best practices.
• Ability to establish credibility upwards and cross-functionally to drive collaboration decision making.
• A champion for fostering a culture of trust through feedback, communication, and transparency.

Culture & Benefits

• Competitive pay and generous time off.
• Ample parental and wellness leave.
• Healthcare and a retirement savings program.
• Opportunities to build relationships with customers and colleagues.
• May be required to travel occasionally to participate in project or team in-person meetings.