Email Marketing Specialist

TL;DR

Email Marketing Specialist: Managing high-impact email marketing campaigns for global corporations and increasing worldwide sales with an accent on campaign development, execution, and optimization. Focus on analyzing performance metrics, A/B testing content, and staying updated with industry trends to drive innovation in email marketing strategies.

Location: Must be based in one of the following countries: Serbia, Germany, Cyprus, Spain, Poland, or Armenia.

Company

hirify.global builds state-of-the-art tools to help software developers maximize their potential, used by over 15 million developers and 88 companies in the Forbes Global Top 100.

What you will do

• Develop, execute, and optimize email campaigns to support various company activities.
• Collaborate with product marketing, brand marketing, sales, copyediting, localization, and design teams.
• Support high-priority business initiatives, including B2B marketing.
• Analyze email performance metrics and user behavior to continuously improve campaign effectiveness.
• A/B test email content, subject lines, and CTAs to maximize open and click rates.
• Work with marketing automation tools to streamline and scale email campaigns across multiple languages and regions.

Requirements

• Fluency in English, both written and spoken.
• At least 4 years of experience in email marketing, with a focus on B2B marketing, digital marketing, or content marketing.
• Experience in software or technology marketing.
• Ability to learn quickly and navigate large volumes of information.
• Excellent time management skills and the ability to prioritize tasks.
• Ability to work independently and effectively in a distributed team.

Nice to have

• Experience with marketing automation tools (e.g., Marketo, Hubspot, or similar).
• Experience working in B2B email marketing.
• Knowledge or general understanding of HTML or CSS.
• Familiarity with GDPR and other email marketing regulations.

Culture & Benefits

• Work in a collaborative environment with cross-functional teams.
• Opportunity to work independently as part of a distributed team.
• Focus on continuous improvement and driving innovation in marketing strategies.