Head of Go-to-Market (SaaS)

TL;DR

Head of Go-to-Market (SaaS): Defining and leading the global GTM, Product Marketing, and Content strategy for a procurement marketplace across Europe with an accent on translating product vision into measurable commercial impact and ensuring consistent, scalable launches. Focus on shaping the value proposition, strengthening market understanding, and enabling launch excellence for demand and commercial outcomes.

Location: Remote or hybrid work available across Europe. The company operates in 12 European countries, with headquarters in Germany.

Company

hirify.global is an e-procurement platform connecting B2B and public sector organizations, operating in 12 European countries with over 700 employees.

What you will do

• Lead the global Go-to-Market, Product Marketing, and Content strategy, connecting insights and messaging through launch and scale-up in partnership with key stakeholders.
• Empower senior experts in Product Marketing, Content, Rollout, and Project Management to translate the product roadmap into clear, scalable launch plans.
• Lead a unified Go-to-Market team, fostering a shared vision and developing individual contributors across Content, Product Marketing, Rollout, and Brand Asset & Project Management.
• Guide the team in building buyer and influencer personas and strengthening insights into customer needs, procurement behaviors, trends, and competition.
• Own and guide the value proposition, messaging architecture, use cases, and overarching content strategy to ensure high-quality content across various channels.
• Oversee and validate scalable launch frameworks and rollout kits, ensuring close collaboration with local marketing and other teams for consistent activation.

Requirements

• Significant experience in product marketing and go-to-market roles in B2B and/or B2G SaaS or platform businesses, with a track record of taking products to market and understanding the end-to-end process.
• Proven leadership experience in developing teams, acting as a credible and visible leader who communicates openly and sets clear direction.
• Ability to collaborate effectively across functions and countries, engaging confidently with senior leadership and building strong partnerships.
• Strong analytical and research skills, comfortable with KPIs, funnel metrics, and financial assumptions, with a focus on outcomes.
• A growth mindset, passion for understanding customers and markets, and the ability to manage multiple initiatives and stakeholders under pressure.
• Excellent English proficiency and good German skills.

Culture & Benefits

• Flexible working hours and 30+ vacation days for a good work-life balance.
• Opportunity to work from modern hirify.global offices or remotely, or a mix of both.
• Access to Academy training for continuous learning and career growth.
• Work abroad for up to 2 months per year (workations).
• Comprehensive benefits including health and pension support, and a bike or public transport ticket.
• Fair corporate culture with helpful colleagues and experienced management, operating at eye level.