Marketing Operations Manager

TL;DR

Marketing Operations Manager (B2B Automation): Designing and supporting marketing automation strategies, launching data-driven campaigns and leveraging real-time insights to create personalized partner experiences with an accent on campaign building, QA, launch, and ongoing optimization. Focus on supporting the evaluation of existing marketing journeys and informing strategic planning.

Location: Must be based in Seattle, Washington

Salary: $116,500.00 to $163,000.00

Company

hirify.global brands power global travel for everyone, everywhere.

What you will do

• Work with internal marketing stakeholders to gather requirements and translate them into clear briefs for technical teams and marketing systems owners.
• Create and manage automated, multi‑touch prospect and customer lifecycle programs (campaigns and journeys), including build, QA, launch, and ongoing optimization.
• Partner with the technical and data teams to review and validate data structures used to support campaigns, segmentation, and personalization.
• Contribute to the design of data flows and field mappings between Marketo and other systems to support accurate routing, reporting, and attribution.
• Manage process design and documentation: identify, design, and document scalable workflows, SLAs, and standard operating procedures.
• Monitor campaign performance, operational metrics, and data quality, surfacing insights and opportunities to improve conversion, engagement, and process efficiency.

Requirements

• 5+ years of hands‑on Marketo administration experience in a B2B tech environment, with strong working knowledge of Salesforce.
• Demonstrated experience building, cloning, and optimizing Marketo programs and nurture streams, including smart campaigns, smart lists, and tokens.
• Familiarity with Marketo Custom Objects and how they are used to support segmentation and personalization.
• Ability to read and reason about JSON data structures used in integrations and data pipelines.
• Strong understanding of database structure, data hygiene, and lead management.
• Experience collaborating on data integration projects involving Marketo (APIs, webhooks, batch imports).
• Excellent communication skills, with a track record of cross‑functional collaboration across marketing, sales, and technical teams, and a strong process‑improvement mindset.

Nice to have

• Experience working within a matrixed organization; previous consulting or agency experience supporting multiple stakeholders is a plus.
• Experience with Velocity scripting or similar approaches to dynamic content is a plus; at minimum, comfort working with tokenized/dynamic content frameworks and partnering with more technical resources to implement them.

Culture & Benefits

• Full benefits package, including exciting travel perks, generous time-off, parental leave, and career development resources.
• Flexible work model (with some pretty cool offices).
• Wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.