Director, Ad Operations & Technology (AdTech)

TL;DR

Director, Ad Operations & Technology (AdTech): Leading the strategy and execution of global advertising technology and operations ecosystem with an accent on programmatic and customer-focused monetization. Focus on building a modern, user-focused advertising ecosystem at scale within a gaming and entertainment platform, balancing innovation, premium experiences, and operational excellence.

Location: San Mateo, CA (hybrid)

Salary: $189,900—$284,900 USD

Company

PlayStation is a global leader in entertainment producing The PlayStation family of products and services.

What you will do

• Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy-first data activation.
• Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization.
• Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future-proof.
• Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan.
• Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators.
• Represent the organization with key ad tech vendors, platform partners, and industry forums.

Requirements

• 15+ years of experience in ad technology, ad operations, or digital monetization.
• Deep understanding of programmatic advertising, ad tech platforms, and yield optimization.
• Proven experience owning and evolving complex ad tech stacks.
• Experience leading global, distributed teams and managing managers.
• Strong critical thinking combined with hands-on operational execution.
• Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).

Culture & Benefits

• Eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.
• May be eligible for a bonus package.
• Strive to create an inclusive environment, empower employees and embrace diversity.