Senior ATL Marketing Manager

TL;DR

Senior ATL Marketing Manager (Marketing): Leading the planning, execution, and optimization of performance-driven ATL and digital campaigns across Europe for automotive brands with an accent on strategic budget management and data-driven insights. Focus on developing measurement frameworks, maximizing campaign effectiveness, and cultivating media partnerships for sustainable brand growth.

Location: Must be based in Germany, Berlin, with working-from-home options.

Company

hirify.global is a dynamic in-house marketing team driving transformative impact across leading automotive brands, now a listed public company.

What you will do

• Lead ATL and digital campaign planning, execution, and optimization for Autohero and Wirkaufendeinauto.de.
• Develop and implement measurement and attribution frameworks to maximize marketing effectiveness.
• Conduct in-depth analysis of campaign performance using advanced analytics tools to identify growth opportunities.
• Oversee strategic budget management and allocation across channels.
• Build data-backed business cases and cultivate relationships with media partners and stakeholders.
• Lead negotiations for TV pricing and manage agency relationships.

Requirements

• 5+ years of experience in managing complex online and offline marketing campaigns with proven results.
• Exceptional analytical skills and a strategic, data-driven approach.
• Demonstrated leadership abilities with keen attention to detail.
• Extensive experience in managing agency and media supplier relationships at a senior level.
• Fluency in English is essential.
• Proficiency in Excel; experience with SQL or BigQuery is a strong advantage.

Nice to have

• Expertise in programmatic media buying and shaping creative strategy and direction.
• Fluency in an additional European language, especially German, Spanish, Swedish, or Portuguese.

Culture & Benefits

• Flexible working hours and 30 days of vacation.
• Dedicated education budget for online courses, conferences, and training.
• Discounts on well-known brands and special offers on used cars.
• Truly international and diverse working environment with more than 90 nationalities.
• Free access to Headspace for mental well-being.