Senior ATL Marketing Manager

TL;DR

Senior ATL Marketing Manager: Leading performance-driven brand campaigns across TV, OOH, Radio, and digital platforms with an accent on strategic budget management, media partner relationships, and data-driven optimization. Focus on maximizing campaign effectiveness through advanced analytics and identifying new growth channels across Europe.

Location: Germany, Berlin (with working-from-home options)

Company

hirify.global is a public product company with an in-house marketing team, expanding its footprint across Europe for automotive brands like Autohero and Wirkaufendeinauto.de.

What you will do

• Lead planning, execution, and optimization of performance-driven campaigns across TV, OOH, Radio, Streaming, and YouTube.
• Develop and implement cutting-edge measurement and attribution frameworks for marketing initiatives.
• Conduct in-depth analysis of campaign performance, integrating KPIs with core business data.
• Oversee strategic budget management and allocation across channels for efficient customer acquisition.
• Build and present compelling, data-backed business cases and cultivate strong relationships with media partners and agencies.
• Collaborate with creative and production teams to inspire innovative and impactful campaign concepts.

Requirements

• 5+ years of experience in managing and scaling complex online and offline marketing campaigns with a proven track record.
• Exceptional analytical skills and a strategic, data-driven approach.
• Demonstrated leadership abilities with keen attention to detail and a structured mindset.
• Extensive experience in managing agency and media supplier relationships at a senior level.
• Fluency in English is essential.

Nice to have

• Proficiency in Excel and experience with SQL or BigQuery.
• Expertise in programmatic media buying and shaping creative strategy and direction.
• Fluency in an additional European language (especially German, Spanish, Swedish, or Portuguese) is a significant asset.

Culture & Benefits

• Working-from-home options and flexible working hours, plus 30 days of vacation.
• Dedicated education budget for online courses, conferences, and training.
• Discounts on well-known brands and special offers on used cars.
• Truly international and diverse working environment with more than 90 different nationalities.
• Free access to Headspace for mental well-being.

Hiring process

• Apply by uploading your CV in English with your earliest starting date and salary expectations.