Specialist Global Marketing (Global Campaigns & Performance Marketing)

TL;DR

Specialist Global Marketing (Global Campaigns & Performance Marketing): Leading strategic planning and execution of global marketing campaigns across digital channels with an accent on lead generation, conversion, and ROI. Focus on developing high-quality content, optimizing performance marketing activities, and defining campaign KPIs.

Location: Hybrid, based in Stuttgart, Germany

Company

hirify.global is one of the world's leading expert organizations focused on safety, employing around 48,000 people in 60 countries.

What you will do

• Lead the strategic planning, execution, and continuous optimization of global marketing campaigns across digital channels.
• Manage and continuously optimize performance marketing activities with a strong focus on lead generation, conversion, and ROI.
• Develop and coordinate high-quality marketing content and campaign assets in collaboration with internal teams and external agencies.
• Define, monitor, and interpret campaign KPIs, deriving clear optimization recommendations.
• Steer internal stakeholders and external agencies to ensure consistent, high-quality campaign execution.
• Develop, document, and scale global campaign frameworks and best practices for regional roll-outs.

Requirements

• 7+ years of professional experience in global digital marketing, performance marketing, or campaign management.
• Proven hands-on experience with paid media platforms (e.g., Google Ads, LinkedIn, Meta) and marketing automation tools (e.g., Salesforce Marketing Cloud).
• Strong analytical mindset with the ability to translate data and insights into strategic and operational actions.
• Strong project management skills, with the ability to navigate complex initiatives, timelines, and multiple stakeholders.
• Structured, proactive, and solution-oriented working style with a high degree of ownership.
• Very good English skills (C1); German is a plus.

Culture & Benefits

• Attractive salary, including Christmas bonus and vacation pay, as well as company profit-sharing.
• 30 days of vacation.
• Flexible, mobile working.
• Internal training and qualification options.
• Events such as ski cup, motorcycle meeting or Christmas party.
• Other benefits: company pension, job bike leasing, job ticket/transportation costs, employee discounts, canteen with food subsidies, internal company health management, and parking spaces.