Paid Acquisition Specialist

TL;DR

Paid Acquisition Specialist: Owning the digital acquisition strategy across Google Ads, Meta Ads, and other paid channels for a healthcare software platform. Focus on planning, executing, optimizing, and scaling paid campaigns to drive qualified leads, demo bookings, and revenue, with an accent on developing structured experiment roadmaps, identifying funnel bottlenecks, and translating data into actionable recommendations.

Location: Hybrid-setting, must come to the office in Milan (near Milano Certosa) on a weekly basis.

Salary: €40,000–€45,000 (+bonus on performance)

Company

hirify.global is a product company transforming healthcare with a cloud-based software platform that streamlines practice management and patient relationships for medical professionals.

What you will do

• Own the full lifecycle of Google Ads and Meta Ads campaigns, including search, display, video, and retargeting.
• Build and manage campaigns focused on lead generation and conversion across various platforms.
• Execute A/B tests and develop structured experiment roadmaps to improve CAC, CPL, and conversion rates.
• Collaborate on ad creatives and landing pages, identifying funnel bottlenecks and proposing data-driven CRO improvements.
• Track, analyze, and report performance for all paid channels, providing actionable insights to leadership.
• Develop and refine audience strategies across Google and Meta, leveraging retargeting, custom, and lookalike audiences.

Requirements

• 4-6+ years of hands-on experience with Google Ads and Meta Ads.
• Strong understanding of performance marketing metrics and attribution.
• Experience with landing page testing, CRO, and funnel optimization.
• Comfortable working with analytics platforms such as Google Analytics and Looker.
• Ability to run structured experiments and interpret results effectively.
• Understanding of SaaS funnels, ICPs, and lead qualification processes.

Nice to have

• Familiarity with HubSpot or CRM-driven reporting.
• Experience with TikTok Ads or LinkedIn Ads.
• Basic understanding of HTML/CSS for landing page tweaks.

Culture & Benefits

• Collaborative and respectful work environment where contributions are valued.
• Initial fixed-term contract of 1 year with the aim of renewing to an indefinite term.
• Provided equipment including laptop, phone, headphones, keyboard, mouse, and a dedicated office monitor.
• Welfare bonus on a monthly basis and bonuses for paid English or German language courses.
• Access to training courses, books, workshops, and team-building activities for professional growth.
• Partnership with Serenis (an online psychotherapy platform) offering three complimentary sessions if needed.
• Regular company reunions, team building, and team development budgets.
• Snacks, fruit, and good beer available in the office at the end of the week.