Performance & Digital Marketing Manager (Crowdfunding)

TL;DR

Performance & Digital Marketing Manager (Crowdfunding): Driving traffic, conversions, and backer retention for crowdfunding campaigns with an accent on strategic ad spend, data-driven insights, and targeted marketing. Focus on optimizing pre-launch funnels, executing day-one conversion strategies, and managing paid advertising across platforms like Facebook/Instagram Ads, Google Ads, and YouTube.

Location: Hybrid in Roseville, MN, US, Bordon, GB, Madrid, ES, or San Martino in Rio, IT.

Salary: $80,000–$90,000

Company

hirify.global is a global leader in tabletop games, committed to bringing people together through great games and amazing stories.

What you will do

• Build and manage effective pre-launch funnels, leveraging lead ads to grow email lists and craft warm audiences for campaign launches.
• Design and execute day-one conversion strategies to maximize early backer momentum and achieve campaign funding goals.
• Work with crowdfunding platforms like Kickstarter, Gamefound, and BackerKit Ads to analyze campaign data, monitor performance, and identify opportunities to improve ROI.
• Plan, execute, and optimize campaigns on platforms like Facebook/Instagram Ads, Google Ads, and YouTube pre-roll to drive traffic and backer engagement.
• Leverage retargeting pixels and build Lookalike audiences to efficiently re-engage potential backers and increase lifetime value (LTV).
• Continuously run A/B tests on ads, landing pages, and creative assets, analyzing data to adapt campaigns dynamically for optimal results.

Requirements

• 5+ years of experience in the marketing or Crowdfunding space with a deep understanding of crowdfunding funnels.
• Proven experience managing campaigns on Facebook/Instagram Ads, Google Ads, YouTube pre-rolls, and retargeting platforms.
• Skilled in analytics tools such as Kickstarter/Gamefound analytics, BackerKit Ads, Google Data Studio, and Meta Business Suite to monitor and optimize campaigns.
• Expertise in setting up retargeting strategies, Lookalike audiences, and optimizing campaigns for lifetime value.
• Comfortable running A/B tests and making real-time data-driven adjustments to improve performance.
• Ability to collaborate with creative teams to deliver compelling ads and landing pages that inspire action.

Nice to have

• Familiarity with SEO strategies, email automation workflows, and post-campaign growth tactics.

Culture & Benefits

• A workplace where everyone feels empowered to show up as their full and authentic selves, championing inclusivity, growth, and recognition.
• Support for a diverse community of players by creating representative gaming experiences.
• Highly flexible and able to pivot quickly when working in the fast-paced environment of crowdfunding campaigns.
• The package offered to the successful candidate will be reliant upon the country that they are hired within.