Digital Lead (Advertising)

TL;DR

Digital Lead (Advertising): Overseeing and optimizing digital media planning processes and managing resources for a global media collective, with an accent on strategic client engagement, campaign performance analysis, and continuous optimization. Focus on leveraging AI for digital transformation, fostering team growth, and managing complex projects with an agile approach.

Location: Milan, Italy. We’ve adopted a hybrid approach to work.

Company

hirify.global is WPP’s global media collective, bringing platforms, people, and partners together to create limitless opportunities for growth.

What you will do

• Oversee and optimize digital media planning processes.
• Manage and coordinate digital media resources, providing expert guidance and mentorship.
• Serve as a strategic point of contact for key client stakeholders.
• Monitor, analyze, and report on campaign performance, providing actionable insights.
• Drive pre and post-campaign analysis to identify opportunities for innovation and efficiency.

Requirements

• Minimum of 5-7 years of progressive experience in Digital Media Planning, with a proven track record in a leadership or senior capacity.
• Demonstrated experience in strategic account management.
• Deep expertise across various digital advertising platforms and technologies.
• Strong knowledge of biddable media, programmatic advertising, and performance marketing strategies.
• Proactive in leveraging AI to foster digital transformation and process automation.
• Fluent in English, both written and verbal.

Culture & Benefits

• Invests in employee growth within the global hirify.global & WPP networks.
• Offers a variety of employee resource groups and frequent in-office events.
• Provides competitive medical, group retirement plans, vision, and dental insurance.
• Includes significant paid time off and employee mental health awareness days.
• Offers a hybrid work approach with flexibility discussions during the interview process.