Strategy Manager

TL;DR

Strategy Manager: Overseeing communication strategy for leading international clients, ensuring consistent translation into media planning and integrating expertise from data science, e-commerce, and content. Focus on driving impactful communication platforms, solving complex client business problems, and fostering innovation within media planning while collaborating with global teams.

Location: Milan, Italy. The company has adopted a hybrid approach, requiring office attendance.

Company

hirify.global is WPP’s global media collective, using creativity to build better futures for people, planet, clients, and communities.

What you will do

• Conduct in-depth market and brand analysis to define strategic insights and recommendations.
• Collaborate with Data Science to identify growth audiences and articulate consumer journey pain points.
• Manage communication strategy development for annual planning, launches, and campaigns.
• Ensure consistent translation of strategy into day-to-day media planning and integrate specialized expertise.
• Act as a primary interface for global stakeholders, ensuring seamless communication and strategic alignment.
• Lead brainstorms, cultivate innovation, and proactively identify new solutions for client challenges.

Requirements

• 6-7 years of progressive experience in media/communications planning with a strong emphasis on strategy.
• Mandatory background within media agencies; not creative agencies or pure research environments.
• Exceptional strategic thinking, analytical, and conceptual skills.
• Expertise in media strategy development, including proficiency with measurement tools and econometric models.
• Fully conversant with qualitative/quantitative research and big data analytical offerings.
• Proven experience in people management (leading/coaching direct reports).
• Excellent client relationship skills, including interacting and presenting to senior-level clients.
• Extensive experience collaborating and interfacing with global teams and stakeholders.
• Flawless proficiency in written and spoken English is required for effective global communication.

Culture & Benefits

• Investment in employee growth and development within global WPP & hirify.global networks.
• Employee resource groups and frequent in-office events showcasing team wins and thought leadership.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Hybrid work approach fostering creativity, collaboration, and connection.
• Commitment to fostering a culture of respect in which everyone feels they belong and has equal opportunities.