Digital Planner

TL;DR

Digital Planner: Managing and optimizing digital campaign activities for clients with an accent on media planning, competitive analysis, and performance maximization. Focus on leveraging Adserver and Analytics tools to evaluate plan results and managing various campaign typologies.

Location: Milan, Italy. This role requires a hybrid approach, with teams in the office around four days a week.

Company

hirify.global is WPP’s global media collective, bringing platforms, people, and partners together to create limitless opportunities for growth in media.

What you will do

• Deliver the most effective media plan given a budget and an objective.
• Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying).
• Deliver competitive reports and analyze campaign results.
• Analyze campaigns and recommend tactical changes to maximize performance.
• Stay aware and updated about the commercial offer of online channels in the performance market.
• Collaborate with agency cross-functional teams and client's suppliers.

Requirements

• University degree, preferably in Economics, Advertising, or Marketing and Communication.
• 2-3 years’ experience in media planning.
• Knowledge of Adserver and Analytics tools.
• Ability to manage different digital campaign typologies (awareness, performance, data driven, and retargeting).
• Proactivity and collaborating skills.
• Fluent English.

Culture & Benefits

• Investment in employee growth and development within the WPP & hirify.global networks.
• Opportunities to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising.
• Variety of employee resource groups and frequent in-office events.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.