CRM Operations Manager (iGaming)

TL;DR

CRM Operations Manager (iGaming): Delivering and optimizing high-impact, data-driven CRM campaigns across multiple channels (email, SMS, push, in-app) with an accent on technical readiness, flawless execution, and personalization at scale. Focus on managing complex workflows, troubleshooting campaigns, and integrating with BI and data teams for continuous performance optimization.

Location: Hybrid in Gibraltar, Malta, or the UK

Company

hirify.global is an award-winning online casino launched in 2018, known for its rapid growth and focus on tech, performance, and fun.

What you will do

• Manage end-to-end setup, QA, and execution of CRM campaigns across all channels (email, SMS, push, in-app, onsite, direct mail).
• Build and maintain modular templates, dynamic content, and personalization in the ESP.
• Ensure technical readiness and support rollout of bonus offers, triggers, and retention initiatives.
• Collaborate with CRM, Brand, Design, and Data teams for on-brand campaign delivery, segmentation, and accurate tracking.
• Act as a CRM tooling expert (Optimove), improving processes, documentation, and promoting a testing culture.
• Monitor deliverability, contact rules, and channel health, ensuring compliance.

Requirements

• 4+ years hands-on experience in CRM operations, marketing automation, or ESP campaign management, ideally in iGaming.
• Deep technical expertise in at least one enterprise CRM platform (e.g., Optimove, Salesforce, Adobe).
• Experience executing high-volume manual and automated campaigns to segmented audiences.
• Strong understanding of CRM channel best practices and comfort with HTML/CSS for email editing and personalization.
• Excellent organisational skills with meticulous attention to detail and a commitment to flawless delivery.
• Experience working with data teams to integrate campaign-level analytics into a centralised reporting layer.

Culture & Benefits

• Competitive salary package, additional leave days, and dedicated birthday leave.
• Generous four-week parental leave.
• International health and life insurance, with wellness incentives.
• Opportunities for personal and professional growth through a growth allowance.
• Flexible working environment.
• Friendly, multinational, diverse, and inclusive team culture.