Marketing Automation Manager

TL;DR

Marketing Automation Manager: Designing, building, and optimising email-led lifecycle and cross-sell programs for SMB customers with an accent on Pardot and Marketo program execution, segmentation, and data hygiene. Focus on driving engagement, conversion, and revenue through data-driven strategies and A/B testing.

Location: London, United Kingdom. Requires approximately 10% travel, primarily UK, with occasional US travel.

Company

hirify.global is seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support UK growth initiatives for their SMB customers.

What you will do

• Design, build, and optimize cross-sell lifecycle email programs using Pardot and Marketo.
• Manage marketing automation programs, automations, and journeys, ensuring data hygiene and audience accuracy.
• Develop and execute A/B testing strategies and monitor performance across key metrics.
• Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams.
• Contribute to best practices and scalable marketing automation frameworks.
• Ensure compliance with consent, data, and regional marketing requirements.

Requirements

• Hands-on experience with both Pardot and Marketo.
• Experience working with CRM systems (e.g., Salesforce) and customer data.
• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years’ experience in marketing automation or lifecycle marketing.
• Strong experience building email-led lifecycle and cross-sell programs.
• Proven ability to analyze performance data and translate insights into action.
• Strong stakeholder communication skills across regional and global teams.

Nice to have

• Experience in SaaS, payments, fintech, or B2B services.