Lifecycle Marketing Manager (CRM)

TL;DR

Lifecycle Marketing Manager (CRM): Taking full ownership of CRM channels like email, SMS, push, and in-app to drive measurable revenue growth with an accent on smart segmentation, data-driven experimentation, and high-impact creative. Focus on designing and executing campaigns that impact CVR, CAC, return rate, and LTV across the customer lifecycle.

Location: Hybrid in London, UK

Company

hirify.global aims to destigmatise how people approach their health by offering easy access to diagnostics, holistic treatments, and a community for proactive health and wellbeing.

What you will do

• Own and scale Email, SMS, Push, and In-App as performance channels, driving lead conversion, reactivation, and retention.
• Design and execute high-impact campaigns and build automated flows with clear commercial goals.
• Be directly responsible for 2-3x growth in CRM-attributed revenue and optimize KPIs like CVR, CAC, return rate, and LTV.
• Run structured experiments with clear hypotheses, test velocity, and performance reviews.
• Leverage tools like Looker, Metabase, and Mixpanel to segment audiences and identify growth opportunities.
• Collaborate with Growth, Product, Clinical, and Creative teams to align campaigns with broader strategies.

Requirements

• Track record using owned channels (email, SMS, push) to drive measurable results across the funnel.
• Ability to build and optimize experiments impacting CVR, return rates, LTV, and CAC.
• Data-led approach with comfort in pulling performance insights using tools like Looker, Metabase, or Mixpanel.
• Strong communication and copywriting skills to craft high-converting messaging.
• Ability to thrive in a test-and-learn environment, launching quickly and scaling what works.
• Work format: Hybrid in London, UK.

Nice to have

• Experience in DTC, healthtech, or consumer startups where performance and creativity are key.