Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Owning and scaling the entire paid user acquisition and creative testing engine for one of Ruby Labs’ fastest-growing AI portfolio companies with an accent on performance marketing, creative experimentation, and data-driven growth. Focus on high-velocity growth engine design with zero downtime in creative testing, generating and testing 15–30 creatives in parallel, producing and validating 50+ concepts per day using AI tools.

Location: European Union, Turkey, South Africa, Georgia, Brazil, North Macedonia, Serbia, Montenegro, Kazakhstan, Bosnia. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Own the entire creative testing funnel, from concept generation to winner identification.
• Design and execute a high-velocity growth engine with zero downtime in creative testing.
• Continuously generate and test creatives in parallel, producing and validating concepts per day using AI tools.
• Initiate aggressive scaling of validated concepts through creative, CTA, visual, actor/avatar, and environment variations.
• Maintain CPA discipline during scale, including blended CPA across cold traffic and retargeting.
• Translate performance insights into actionable creative direction for producers.

Requirements

• 3+ years of experience in performance marketing, growth marketing, or paid user acquisition.
• Proven track record scaling Meta and Google campaigns profitably to $5M+ per month.
• Direct experience managing high-volume creative testing pipelines.
• Strong experience with subscription or SaaS products; consumer AI products are a strong plus.
• Expert-level proficiency with Meta Ads Manager, Google Ads, and analytics platforms.
• Hands-on experience using AI tools for creative production (e.g., ChatGPT, Claude, Midjourney, DALL·E).

Nice to have

• Experience scaling campaigns across emerging paid acquisition channels.
• Deep familiarity with Meta compliance and approval processes.
• Experience building performance tracking systems or custom growth dashboards.
• Background in high-growth consumer subscription businesses.

Culture & Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Hiring process

• Recruiter Screening (40 minutes)
• Practical Task Assignment
• Final Interview (60 minutes)