User Acquisition Manager Team Lead (Meta)

TL;DR

User Acquisition Manager Team Lead (Meta): Driving Meta marketing strategy for high-growth products and leading a team of UA Managers with an accent on building acquisition frameworks and scaling growth through data-driven decisions. Focus on mentoring a team, optimizing key performance metrics, and collaborating with Product, Analytics, and Creative teams.

Location: Remote

Company

hirify.global is a global IT product company shaping the future of real-time social connection by building next-gen mobile and web apps for live-streaming and social networking.

What you will do

• Lead and mentor the Meta UA team (2–5 people), setting goals and conducting performance reviews.
• Develop and execute Meta Ads strategy for mobile, web2app, and app2app products.
• Manage large-scale monthly budgets ($300K–1M+) and optimize key performance metrics.
• Design and implement creative and funnel testing frameworks across various channels.
• Collaborate with Product, Analytics, and Creative teams to maximize ROMI.
• Initiate new hypotheses to scale growth and prepare regular reports.

Requirements

• Proven experience in User Acquisition, specifically with Meta marketing strategy.
• Experience in leading and mentoring a team of UA Managers.
• Ability to manage significant monthly budgets ($300K–1M+).
• Strong analytical skills to monitor and optimize CPA, CTR, IPM, CR, ROAS, LT0/LT7 ROMI.
• Expertise in building and optimizing Web2App and App2App funnels.
• English: B2 required.

Culture & Benefits

• Work for a global IT product company with a focus on real-time social connection.
• Opportunity to drive Meta marketing strategy for multiple high-growth products.
• Freedom to shape processes and build acquisition frameworks.
• Access to a six-figure monthly budget.
• Collaborative environment working with Product, Analytics, and Creative teams.
• Opportunity to scale growth through data-driven decisions.