Performance Marketing Team Lead

TL;DR

Performance Marketing Team Lead: Guiding paid media strategy for hirify.global events, focusing on lead generation, pipeline, and revenue growth with an accent on optimizing ROAS and building scalable systems and frameworks. Focus on managing high-quality campaigns across platforms like Meta, Google, and LinkedIn, ensuring alignment with messaging and creative approaches.

Location: Hybrid in Dublin

Company

hirify.global organizes leading tech conferences globally, connecting the right people and promoting global connectivity while making a positive impact.

What you will do

• Lead paid media strategy for all hirify.global events to achieve lead and revenue targets.
• Drive measurable ROAS and contribute to pipeline and overall marketing performance.
• Manage, mentor, and develop the advertising team, establishing clear workflows.
• Oversee campaign planning and execution across Meta, Google, LinkedIn, and emerging platforms.
• Collaborate with creative teams to refine copy and assets for effective campaigns.
• Manage the annual advertising budget, track performance, and partner on reporting and forecasting.

Requirements

• 7+ years of experience in advertising or performance marketing, with hands-on management of Meta, Google, and LinkedIn campaigns.
• Proven track record of driving strong ROI and ROAS across multi-million-euro media budgets.
• 2+ years of experience managing and developing teams.
• Strong understanding of paid media campaign structuring, optimization, and attribution.
• Ability to lead creative thinking, execution, and tailor strategy across regions.
• Comfortable with paid media reporting frameworks and translating insights into action.

Nice to have

• Experience working in the events industry or with event-driven campaign cycles.
• Experience contributing to or building attribution models.
• Experience developing full-funnel campaign strategies.

Culture & Benefits

• Subsidized healthcare, dental, and employee assistance programme.
• Pension contribution (Irish based only) and a wellness subsidy of €1000 per year.
• Dedicated in-house L&D department for career development.
• Company laptop, generous annual leave, and flexible working arrangements.
• Annual company get-togethers, charity days, and monthly wellbeing talks.