UA Manager

TL;DR

UA Manager: Launching, managing, and optimizing paid acquisition campaigns, primarily on Meta, with an accent on structured testing across creatives, audiences, and campaign frameworks. Focus on daily performance monitoring and optimization based on key metrics like CPA, CTR, and ROAS, and ensuring tracking consistency.

Location: Remote

Company

Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests.

What you will do

• Launch, manage, and optimize paid acquisition campaigns (primarily Meta; additional channels are a plus).
• Execute structured testing across creatives, audiences, and campaign frameworks.
• Monitor and optimize daily performance based on key metrics (CPA/CPP, CTR, CVR, ROAS).
• Collaborate closely with the Creative team on briefs, feedback loops, and creative prioritization.
• Support performance reporting and insights sharing (weekly/daily).
• Maintain clean campaign structure and ensure tracking/attribution consistency with the Analytics team.

Requirements

• 1–3 years of experience in performance marketing / paid acquisition.
• Hands-on experience with Meta Ads.
• Strong understanding of full-funnel performance metrics and decision-making.
• Analytical mindset and ability to optimize based on data.
• Strong execution and attention to detail.
• English level: B1–B2+ (working proficiency).

Nice to have

• Experience using AI for operational automation and testing.
• TikTok Ads experience.
• Experience with subscription products / mobile apps.
• Familiarity with attribution tools (AppsFlyer / Adjust).
• A/B testing and funnel optimization understanding.
• Basic SQL / BI understanding.