Senior Mobile User Acquisition Manager (Apps)

TL;DR

Senior Mobile User Acquisition Manager (Apps): Planning, launching, and optimizing user acquisition campaigns across multiple platforms with an accent on driving high-quality users while keeping acquisition costs efficient. Focus on analyzing performance data, experimenting with creatives and strategies, and aligning UA with product and monetization goals.

Location: Fully Remote, based in Europe or Asia

Company

hirify.global is a remote-first company founded in 2021, specializing in transforming product market-fit iOS and Android apps into successful companies, achieving over $14M ARR and 80 million organic downloads.

What you will do

• Run and scale user acquisition campaigns across Facebook, Google, TikTok, and Apple Search Ads.
• Analyze data using SQL, MetaBase, and Excel to optimize targeting, creatives, and bidding strategies.
• Collaborate with Growth, Product, and Design teams to align UA with product and monetization goals.
• Conduct A/B testing on creatives and audience segments for improved performance.
• Manage campaigns across a portfolio of multiple applications.
• Implement and track ASO strategies to improve app visibility and conversion rates.

Requirements

• Must have 2-3+ years of in-house mobile user acquisition experience at an app or game company (not agency).
• Proven success managing campaigns on platforms like Facebook, Google, TikTok, and Apple Store.
• Strong analytical skills with experience in SQL, MetaBase, and Excel.
• Deep knowledge of mobile marketing metrics, including CPI, CPA, ROAS, and LTV.
• Experience with mobile SDKs or attribution tools (e.g., Firebase, Adjust, Appsflyer).
• Track record of cross-functional collaboration and an ownership mindset.

Nice to have

• Experience working with ad networks such as Mintegral, Unity, AppLovin, and Moloco.
• Experience in other growth channels like influencer marketing, email marketing, content marketing, or SEO.
• Background in gaming, music, or dating apps.

Culture & Benefits

• Fully remote role with flexible hours and unlimited time off.
• Lean, fast-moving team with a focus on ownership and impact.
• Emphasis on data-driven ideas and continuous experimentation.
• Commitment to diversity and inclusion, with encouragement for applicants of all backgrounds.
• Environment valuing agility, growth mindset, flexibility, creativity, and tangible outcomes.