ASO Specialist

TL;DR

ASO Specialist: Driving organic growth for mobile games on App Store and Google Play with an accent on optimizing store listings, visual assets, and conversion rates. Focus on developing ASO strategies, collaborating with marketing and product teams, and tracking key performance metrics for continuous improvement.

Location: Hybrid working model, must come to the Barcelona office at least 2 days per week.

Company

hirify.global is a global leader in interactive entertainment, headquartered in California, known for popular mobile games like FarmVille and Words With Friends.

What you will do

• Research, define, and implement ASO strategies for organic growth on App Store and Google Play.
• Optimize and test visual assets for app store listings to boost conversion rates.
• Develop content and creative briefs to support content and art teams.
• Schedule and run tests across multiple platforms for performance improvements.
• Collaborate with marketing and product teams, sharing actionable insights.
• Manage Custom Product Pages for iOS and Android stores.
• Track and analyze key performance metrics and industry trends.

Requirements

• Proven ASO experience and knowledge of the mobile gaming marketing landscape.
• Analytical mind with advanced Microsoft Excel skills.
• Creative thinker, able to communicate and guide designers and copywriters.
• Ability to work independently and with precision.
• Excellent understanding of ASO best practices, from pre-release to live-ops.
• Outstanding communication skills for C-level stakeholders.
• Must be able to work from the Barcelona office at least 2 days per week.

Nice to have

• 2 years of ASO experience for mobile games.
• Experience with Apple Search Ads or other UA networks.
• Background in data analysis, statistical knowledge.

Culture & Benefits

• Hybrid working model with 2 days in the Barcelona office.
• 25 days of annual leave plus public holidays.
• Private medical insurance for employee and family.
• Disability and life insurance.
• Choice of latest iOS or Android device.
• Free language lessons in English, Spanish, and Catalan.
• Spotify Premium.
• Employee stock purchase plan (Take-Two Interactive).
• Professional development budget.
• Onsite perks: gym, free breakfast/lunch/specialty coffee, onsite physiotherapist and hairdresser.