Senior Demand Generation Manager (Legal AI)

TL;DR

Senior Demand Generation Manager (Legal AI): Developing and executing scalable programs to drive pipeline generation and shape an AI-powered LegalTech brand with an accent on enterprise segment penetration, integrated campaigns, and account-based marketing. Focus on funnel analysis, sales partnership, and optimizing channels for long enterprise sales cycles.

Location: Hybrid work in Toronto, Canada or the US East coast is required, with an expectation for local hirify.globalns in Vancouver, Calgary, Toronto, Dublin, and Sydney to be in the office a minimum of twice per week.

Company

hirify.global is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

What you will do

• Develop and execute comprehensive demand generation strategy for the enterprise segment.
• Build and execute integrated campaigns to drive top-of-funnel awareness and Marketing Qualified Leads (MQLs) from enterprise accounts.
• Launch and scale Account-Based Marketing (ABM) and intent-based programs.
• Optimize paid, content, and partner marketing channels for long enterprise sales cycles.
• Analyze the enterprise marketing funnel, identify improvements, and measure marketing impact.
• Partner with marketing, sales, and revenue operations to monitor metrics and achieve goals.

Requirements

• 7+ years of experience in B2B SaaS, demand generation-focused marketing.
• Proven success in executing enterprise go-to-market (GTM) strategies.
• Experience managing campaigns for long, complex sales cycles with multiple stakeholders.
• Excellent analytical skills and deep experience measuring data-driven marketing programs.
• Strong communication, project management, and writing skills.
• Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
• English: B2 required.

Nice to have

• Prior experience in LegalTech.
• Strong understanding of legal or compliance buyer personas (AmLaw150, large law firms).
• Background in marketing AI-enabled platforms or tools.
• Hands-on experience executing Account-Based Marketing (ABM) strategies.
• Familiarity with Salesforce and Looker.

Culture & Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Hybrid work environment with flexible time off policy (encouraged 20 days off per year).
• EAP benefits for you and household members.
• 401k matching and Child Education Savings.
• hirify.globalversary recognition program with special acknowledgement at 3, 5, 7, and 10 years.
• Dedicated to diversity, equity, and inclusion.