Sr. Brand & Content Strategy Manager (AI)

TL;DR

Sr. Brand & Content Strategy Manager (AI): Modernizing and scaling brand storytelling, thought leadership, and lead-driving content for an AI-forward marketing organization with an accent on building and operating content systems that drive brand strength, demand generation, and pipeline influence. Focus on leveraging AI to replace manual effort, optimizing content for search visibility and conversion, and leading a creative team.

Location: Remote (Canada)

Company

hirify.global is a technology company focused on HR solutions, compliance, and risk management.

What you will do

• Execute brand POV and messaging frameworks, serving as primary marketing partner to PR agency.
• Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling.
• Lead content atomization, transforming one approved core asset into multiple downstream formats.
• Utilize AI tools for first-pass drafts, brand voice enforcement, and identifying efficiency opportunities.
• Optimize content for search visibility, user experience, and lead conversion (SXO).
• Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift.
• Manage and develop a team of three direct reports: Content Specialist, Graphic Designer, and Motion Graphics & Web Designer.

Requirements

• Must be located in Canada.
• 5-8+ years of experience in B2B content marketing, digital content, or SEO roles.
• Demonstrated experience managing and developing team members.
• Experience partnering cross-functionally with marketing, product, demand, and design teams.
• Strong writing, editing, and content judgment skills.
• Proven ability to manage multiple priorities and deadlines.

Nice to have

• Experience in SaaS or HR compliance industries.
• CMS experience (WordPress preferred).
• SEO platforms such as SEMRush, BrightEdge, Ahrefs, Moz, or Screaming Frog.
• A/B testing and optimization tools (Optimizely, Unbounce, or similar).
• Working knowledge of HTML/CSS and schema markup.
• HubSpot, Marketo, and Salesforce experience.
• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
• Experience working in a fast-paced, high-growth technology company.

Culture & Benefits

• This role is critical for evolving to high-impact, AI-enabled brand and demand storytelling.
• Success will be measured by focus, efficiency, consistency, and influence on pipeline and brand.
• Opportunities to coach, develop, and lead creative and content talent.
• Environment that values systems, frameworks, and leverage over volume.
• Thrive in fast-paced, evolving B2B environments.
• Excitement to use AI as a force multiplier.