Regional Marketing Director (Hr Tech)

TL;DR

Regional Marketing Director (HR Tech SaaS): Owning and executing the regional marketing strategy for North America, with a focus on demand generation and covering the full marketing mix. Focus on driving pipeline creation and revenue influence in partnership with Sales leadership and localizing global messaging for the NA market.

Location: United States of America

Company

hirify.global is a category-leading HR technology SaaS business.

What you will do

• Own North America marketing strategy across demand gen, field, ABM, content, and events.
• Drive pipeline creation and revenue influence in partnership with Sales leadership.
• Execute integrated campaigns aligned to regional GTM priorities.
• Localize global messaging and launches for the NA market.
• Manage budget, forecasting, and performance reporting across channels.
• Lead and develop a small regional team and agency partners.

Requirements

• 8+ years B2B SaaS marketing experience, ideally in HR tech or B2B SaaS.
• Strong demand generation background with clear pipeline ownership.
• Experience supporting enterprise and mid-market sales teams.
• Comfortable operating in a high-growth, global SaaS environment.
• Data-driven, commercially minded, and hands-on when needed.

Culture & Benefits

• High-growth HR tech unicorn with strong brand momentum.
• Direct impact on NA pipeline and revenue growth.
• Close alignment with sales and global leadership.